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MSc Digital Marketing Management at the University of Strathclyde

This Program at the University of Strathclyde prepares students for the dynamic digital marketing industry. This 12-month full-time program starts in September in Glasgow, Scotland.

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Program Structure

The curriculum includes core and elective modules, plus a final dissertation. It offers a comprehensive understanding of digital marketing strategies and tools.

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Core Modules 

Digital Marketing Strategy, Social Media Marketing, SEO, Content Marketing, Digital Analytics, and E-commerce Management.

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Elective Modules

Choose from Consumer Behavior, Digital Branding, Mobile Marketing, and Data-Driven Marketing to tailor your studies

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Admission Requirements

A first or upper-second-class Honours degree in business, marketing, or related fields. IELTS 6.5 or TOEFL 90 for non-native English speakers

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Fees and Funding

Tuition: £20,000 for international students, £9,500 for UK/EU students

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Living Costs

Estimated living costs in Glasgow: £600 to £1,000 per month, covering accommodation, food, and expenses.

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Visa Information

International students need a Tier 4 (General) student visa. The university provides support with the application process.

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Work Permit

Tier 4 visa holders can work up to 20 hours per week during term and full-time during holidays, offering valuable work experience.

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Career Prospects

Graduates can become Digital Marketing Managers, SEO Specialists, Content Marketing Managers etc with starting salaries from £30,000 to £45,000.

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